The Best of 20XX Awards have been a long tradition at IGN and serves as a guide for gamers to see the best of what the year had to offer. The IGN editorial staff gathers at the end of each year to discuss and vote on the best games, movies, and shows form the last twelve months. To announce nominees and winners, the design team creates distinctive branding with a cohesive theme that can be used on social media and other O&O content.
I lead art direction and execution of Best of 2020's branding. I collaborated with the entire design team composing of editorial and motion designers. From ideation to physical award designs, I had my hand in every step of the lifecycle.
For 2020's direction, I created two style proposals for editorial leads. The first was centered around pastel colors and imagery using a bullet journal theme. The goal was to divert attention from the challenging year and to have a more cheerful tone. The second had a darker more toxic-slime feel that gravitated towards the concept of survival and preservation. The grungy textures and hand-drawn elements evoked a feeling of vulnerability.
The final approved style guide was an amalgamation of the two proposals. The color palette worked on both dark and light backgrounds and I was able to keep that sweet, sweet toxic slime color. For visuals there was still a scrappy, DIY tone with sprinklings of grungy texture and hand-drawn elements.
I designed a deck theme for IGN's homepage to celebrate the Best of 2020. With some assistance from my manager, I was able to code the theme and integrate it with Optimizely.
With support from the editorial design team, we designed banners and video thumbnails to give our social media a cohesive look.